BIO
2012-actual
Creative Director FuoriFormat Milan
(In-house agency Gedi Gruppo Editoriale)
Study and management multimedia advertising campaigns
Multimedia special projects (on our own media Radio Deejay, Radio Capital, Radio M2O, La Repubblica,
D la Repubblica, National Geographic Italian Edition, Huff Post Italian Edition, Bloggers, Influencers)
Create Commercial, Graphic Design, Coordinate images, POP, Catalogues, Digital, Brand Identity
Coordinate, planning e developing creative area (project managers, art directors, author©writer, content writer, event manager, video & motion graphic design) – 12 people team
Special Advertising Project for Clients:
Automotive, Toiletries, Finance, GDO, Beverages, Fashion, Pharmaceuticals, Media, Food, Electronics, Travel&Leisure and more.
2008-2012
Client Creative Director
Leo Burnett Turin
Study and management multimedia advertising campaigns
Strategies and advertising process
Multimedia special projects
Create Commercial, Graphic Design, Coordinate images, POP, Catalogues, Digital, Brand Identity
Coordinate Creative Team – 4 people team
Clients:
FCA Fiat Punto, Panda, Bravo – FCA Fiat Professional: Ducato Scudo, Doblò Cargo, Fiorino - Regione Piemonte
FCA Chrysler Voyager FCA - Jeep Wrangler, Compass, Grand Cherokee, Cherokee
Gruppo Piaggio Motorcycles Vespa, Aprilia, Moto Guzzi - Gruppo Miroglio Fashion Motivi, Elena Mirò
FCA Fiat Service Aftersales - Modì Apples European Campaign – FCA Iveco: Daily Van, Iveco Trucks
FCA Alfa Romeo, Mito.
2000-2008
Senior Art Director
Ogilvy Milan/Rome
Study and management multimedia advertising campaigns
Study and management international advertising campaigns
Create Commercial, Graphic Design coordinate images, POP, Catalogues, Digital, Brand Identity
Clients
Ford Fiesta Focus - UniCredit Group Private Banking, Corporate Banking, Retail Banking - Galbani Bel Paese Cheese - Nestlé Yogurts - Nestlé Infant Food - Marlene Apples European Campaign “Tree”
American Express Worldwide Campaign “My Planet” - The Coca-Cola Company Fanta, Sprite
Indesit Moon Washing Machine European Campaign “Future Friendly”
1996-1999
Art director
Dabovich Advertising Creative Lab Milan
Study and management advertising campaigns
Create Commercial, Graphic Design, Coordinate lmages, POP, Catalogues, Brand identity
Clients:
UniCredit Genius Package Account, UniCredit Bank, Alpitour (1° italian Tour Operator)
Regione Valle d'Aosta Istitutional Advertising Campaign, Latte Milano Diary Food
1992-1996
Art director
Medicus lntercon Milan (Publicis Group)
Study and management advertising campaigns
Create Commercial, Graphic Design, Coordinate images, PCP, Catalogues. Brand identity
Clients:
Henkel Antica Erboristeria - Yomo Yogurt - Céréal Bio Food - Falqui Pharmaceutical
Pubblicità Progresso (No Profit) Be a Volunteer
1990-1992
Junior Art Director
S&H Sudler&Hennessey Milan (VMLY&R Group)
Study and management advertising campaigns and below the line
Create Graphic Design coordinate images, PCP, catalogues, Brand Identity
International Experience:
February 2012 • Publicis Creative Skills Presentation Course - Leo Burnett Milan
Febraury 2003 • Clayton School Southampton - Creativity Presentation Skill
AWARDS:
'
'24. Key Award - Integrated 360° Campaign - NG Fest 2023 - National Geographic Italia
'21. Key Award - Intergated 360° Campaign Communication Project - KlA Motors Italia
'15. Events&Relational Strategies GrandPrix 2015 Pubblicità Italia - Mc Arthur Glen Outlet Villages
'14. Grand Prix Pubblicità / BMW Group - Mini Cooper S
'14. Events&Relational Strategies Award 2014 - Timberland Woman
'11. Press&Outdoor Key Award – FCA Fiat Professional - Work Safety Interactive billboard
'09. ADCI (Art Directors Club Italiano) - FCA Fiat Professional - Money
'98. Key Award - Tv Commercial Yomo Yogurts
'96. Key Award - Tv Commercial Céréal Bio food
'94. ADCI (Art Directors Club Italiano) - Booster Sunglasses Brand ldentity
Member of ADCI (Italians Art Directors Club)
